18 In 1 Blonde Intense Blue Shampoo is an invigorating deep cleansing anti-orange toning shampoo infused with rich native Australian Kakadu Plum, Argan Oil, Keratin and Amino Acids. The intense range is the new and improved version of 18 in 1 that performs a faster and deeper toning result on the hair. The shampoo is not drying as it instantly hydrates, conditions and tones coloured hair while providing 18 beneficial properties. It can be used in conjunction with keratin smoothing treatment and chemical straightening as it is free of harmful sulfates, parabens and salts. It can be applied on wet or dry hair for 1-30 minutes depending on your desired result. The 18 in 1 Blonde Intense Blue Shampoo is perfect for maintaining a cooler tone in your hair for longer.